Employing an array of qualitative methodologies to elevate your consumer understanding to the next level

“Working with Sophie has been an absolute joy. She has been informative, responsive, and extremely helpful; we’ve been able to turn around a complex research project with ease in a short time frame. I’ll definitely be working with her again and would highly recommend her to all.”
— Shadi-Sade Sarreshtehdarzadeh, Strategy Director at Ogilvy & Mather

 

Specialising In:

© Sophie Henson

© Sophie Henson

Commercial anthropology

An ethnographic approach to research enables us to see people's behaviour on their terms, not ours: A window into their natural 'habitat'.

© Sophie Henson

© Sophie Henson

multi-cultural perspectives

In-field research and analysis facilitates a thorough understanding of the trends, influences, effects, and affects playing out within (and between) cultures.

© Sophie Henson

© Sophie Henson

semiotic & Design-lead thinking

A decade of experience in the creative industries means a robust grounding in the creation and analysis of visual communication, and the language of signs.

“Top-notch project management skills and a brilliant qualitative mind.”
— Mandolin Lextrait, The Value Engineers

Sophie Henson, founder of Superneighbourhood, has spent much of her time over the years considering the attitudes, passions, motivations, & behaviour of others. 

With Superneighbourhood, Sophie aims to unite her breadth and depth of experience in both psychology and the arts, in order to deliver deep consumer understanding - from an array of qualitative perspectives.

Want to talk? Click the link below.