Employing an array of qualitative methodologies to elevate your consumer understanding to the next level
An ethnographic approach to research enables us to see people's behaviour on their terms, not ours: A window into their natural 'habitat'.
In-field research and analysis facilitates a thorough understanding of the trends, influences, effects, and affects playing out within (and between) cultures.
semiotic & Design-lead thinking
A decade of experience in the creative industries means a robust grounding in the creation and analysis of visual communication, and the language of signs.